What is CPM and what does its value depend on?
What is CPM and what does its value depend on? Also have noticed that channels with equal numbers of views and subscribers make different profit, what is it connected with?
СРМ is a price for 1,000 advertisement views. The price depends on location, viewers’ age and behavior. In Latin American and European countries the advertisement prices are higher due to extremely active advertising environment. The older a viewer, the more solvent he is; and if a viewer often makes purchases in the internet, the advertisements demonstrated to him are more expensive. The theme of a channel is also of no small importance; a channel with field-specific content will earn more than a channel that presents general content without any specified theme.